Sportika Export Inc. :: MusclePharm


General Brand Information

MusclePharm© is an award-winning, and worldwide industry-leading, sports nutrition brand. Their offering of clinically proven, safe and effective supplements reaches athletes of every sport and activity, while supporting fitness and nutrition goals of every kind. Their products help to build and improve on your strength & muscle, endurance, weight-loss, or general health & wellness goals.

MusclePharm© offers a range of products that will exceed your expectations and help you achieve your desired goals. The rapid growth of their brand and its following are true testaments to the dedication and commitment of exercising that vision, and capturing its authentic effects among its global consumer-base of professional athletes & everyday active individuals.

Brand Mission Statement

To develop and bring to market the most scientifically advanced, safest nutritional and sports supplementation products possible. The purpose of every MusclePharm® product is to enhance athletic performance, strength and overall personal health—all without the use of banned substances. Our team philosophy is that every product will be a formulation that we, as current and former athletes, believe in and use every day.

We live this.

Special History

MusclePharm (MP) is a growing sports nutrition manufacturer with over $130 million in annual retail sales, sold in more than 100 countries around the world. MP was founded in 2006 with a focus on providing top quality sports nutrition products for athletes of all kinds.

Initially, MP drove its growth within the specialty channel, targeting hardcore bodybuilders and mixed martial artists via strategic endorsement partnerships with the likes of Arnold Schwarzenegger and the UFC. However, in recent years, noteworthy innovation including Combat Protein, Assault Preworkout and Combat Crunch Protein Bars have enabled MusclePharm to expand beyond the specialty channel, to drive sales and retailer growth across Food, Drug, Mass, Convenience, Club and Ecommerce channels.

MP continues to have a strong following, rooted in its heritage of high performance supplements and athletes helping athletes. Across key social media platforms, the brand has approximately 2 million loyal and engaged fans. Moreover, Combat Crunch Protein Bar is the reigning 3-time Bar of the Year (2015-2017). Having won many awards over the past decade, MusclePharm continues to garner significant attention within the sports nutrition space.

Recently, MP relocated its company headquarters from Denver, CO to Burbank, CA to be closer to its core audience.

Specific Details About US Success

  • Current 3x Bar of the Year (2015, 2016 and 2017) – Combat Crunch
  • Past awards include:
    • Brand of the Year
    • Breakout Brand of the Year
    • New Brand of the Year
    • Best Tasting Protein of the Year (Combat Protein)
    • Pre-workout Supplement of the Year (Assault)
    • New Supplement of the Year (Assault)
    • Recovery Supplement of the Year (Amino1)
  • Every MP product is Informed Choice certified / banned substance tested … over 22 million products & counting
  • Currently sponsor several championship athletes, including UFC Bantamweight Champion, TJ Dillashaw; more than 30 titles across MP athletes